May 14, 2003

OAKLEY OPENS AT ALA MOANA CENTER

Optical trendsetters offer more than just sunglasses

HONOLULU — Oakley, Inc. –– innovative creators of world-famous sunglasses –– opened for business in Ala Moana Center on May 6.   Located on the mall level near Sears, the Oakley store offers customers a one-stop-shop for the full range of Oakley products.

The Ala Moana Center Oakley store is the first to open in Hawaii and only the 18^th nationally that the company has launched since it began opening shops about two years ago.   Until recently, Oakley’s sole method of distribution in Hawaii was through other retailers, who were hand-picked based on their ability

to add value to the Oakley brand through service and image.   While other retailers will continue to carry Oakley merchandise, Oakley’s new Ala Moana store will receive the latest products before any other retail shops   –– offering a convenient, central location where shoppers can find the latest Oakley merchandise.

In addition to its trademark sunglasses, Oakley offers shoppers a range of footwear, bags, watches, apparel, hats, accessories and artfully designed, precision-engineered products such as the “Oakley Assault Boot,” a civilian version of the authentic Special Forces standard-issue boot developed in conjunction with the United States military; a selection of backpacks and bags, including the “O Pack 2.0,” “Pack Two,” the “Computer Bag” and the “Sand Bag”; a variety of analog and digital watches like the “Crush 2.0,” the “Detonator,” the “Icon” and the “Limited Edition Timebomb."

 Oakley:   a world brand, driven to ignite the imagination through the fusion of art and science.   Building on its legacy of innovative, market-leading, premium sunglasses, the company also offers an expanding line of premium performance footwear, apparel, accessories, watches and prescription eyewear to consumers in more than 70 countries.