
About Hae Hawaii
“He hae hōʻailona ʻia no ka holomua, ka maluhia, ka lōkahi a me ke aloha”
At Hae Hawaii, we are an ʻohana-driven brand dedicated to bringing our lāhui together through our lole (clothing), whether they are here in Hawai'i or across the continent. Our mission is to create garments that inspire a deep sense of pride and connection. Each piece we design represents the timeless values embodied in our Hae Hawaii (Hawaiian Flag), such as Aloha, Kuleana, Pono, and Aloha ʻĀina. When you wear our clothing, you wear your pride and your heritage. We are not just a clothing brand; we are a movement that celebrates the strength and love of our culture and the responsibility to our 'āina and 'ohana.