New In Store at Boss

Introducing: Liam Payne in HUGO Bodywear

Introducing: Liam Payne in HUGO Bodywear

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Introducing this season’s essentials. Contrast logo designs and waistbands in iconic HUGO red add impact to the classic cotton styles from our everyday HUGO Bodywear range, all endorsed by Liam Payne himself. Stop by and shop in store today!