60 Years as Hawaii's Center

Ala Moana Center celebrates 60 years as Hawaii's premier destination for shopping, dining, and entertainment on August 13, 2019. To commemorate this milestone, the Center will host a series of anniversary-themed events and special promotions throughout the year, including a 60-day celebration in July and August.

We want to say Mahalo to all our customers for their patronage and support as we celebrate 60 years of being Hawaii's Center.

Check back frequently for updates on our 60th Anniversary events, promotions, and news!


A Look Back

Journey back to the inception of Ala Moana Center and see how the Center has transformed over six decades, remaining a shopper's paradise.

From the Ground Up

Watch as the Center begins construction in the 1950s and welcomes its first shoppers in 1959. (Credit: Hawaiian Dredging Construction Co.)

2019 Events

Fukubukuro (January 1–3)

For the first time ever, Ala Moana Center celebrated Fukubukuro, a time-honored Japanese retail tradition, over the course of three days. From January 1–3, shoppers were invited to visit participating merchants throughout the Center and purchase Happy Grab Bags filled with "mystery" merchandise valued at least double the sales price. The annual Fukubukuro event is inspired by Japan's lavish New Year's Day tradition that attracts hundreds of thousands of excited shoppers hoping to cash in on the first sale and deal of the year. This year, shoppers could enter for the Fukubukuro sweepstakes each day for a chance to win a Happy Grab Bag from select Ala Moana Center merchants. Plus, Taiko Drum Master Kenny Endo performed daily at Centerstage for all shoppers to enjoy. 


Chinese New Year (February 7–9)

To celebrate the Year of the Boar, Ala Moana Center shoppers got to experience the rituals and traditions of an authentic Chinese New Year, which included lion dance performances. Over 20 lions danced throughout the Center collecting lai see (lucky red envelopes) from participating merchants and shoppers. This is a Chinese custom that encourages luck and prosperity in the New Year. Shoppers also got to enjoy exciting lion pole-jumping, kung fu and Chinese calligraphy demonstrations at Centerstage, as well as photo opportunities with a Chinese lion head.


4th of July Celebration (July 4–7)

Ala Moana Center's 4th of July Celebration, a tradition in Hawaii for 28 years, boasts one of the nation's largest fireworks display and the biggest in the state. The 4-day event features a 20% off Savings Pass valid at participating merchants, a special sweepstakes, a full schedule of live entertainement at Centerstage and the Ewa Wing Stage, and a fireworks extravaganza at Ala Moana Beach Park. 


60th Anniversary Celebration (July–August)

The world's largest open-air shoping center and Hawaii's premier destination for shopping, dining, and entertainment will celebrate its 60th anniversary on August 13, 2019. In honor of the countless loyal customers who have frequented the Center since its grand opening in 1959, the Center will present anniversary-themed events and special promotions.

60th logo

Island-Style Holidays (November–December)

The holidays at Ala Moana Center are filled with a special Hawaiian brand of seasonal cheer. Once the world-famous 37-foot Santa Claus figure is up, visitors and locals know the holiday season is officially here. The Center's aim is to make shopping during the holiday season a fun and easy, with extended holiday hours, family-friendly events such as photos with Santa, a limited-edition gift with purchase, special Holiday Hula performances, and much more.

Holiday Hula Show