60 Years as Hawaii's Center

Join us for our 60 Days of Celebration throughout July and August as we celebrate our 60th Anniversary! Ala Moana Center opened on August 13, 1959, becoming Hawaii's premier destination for shopping, dining, and entertainment. We want to say Mahalo to all our customers for their patronage and support as we celebrate 60 years of being Hawaii's Center.

Shopping Guide

Take advantage of exclusive offers, commemorative products, events and more throughout the Center at participating merchants. Click to view offers.

Offers valid 7/1-8/31/19 unless otherwise noted on the Shopping Guide.  Participating stores subject to change. Offers and quantities are limited, while supplies last. Exclusions and restrictions apply. See individual stores and restaurants for details.
Shopping Guide

60th Anniversary Commemorative Book

The commemorative 60th anniversary book highlights the story and legacy of Ala Moana Center. A behind-the-scenes look at the world’s largest open-air shopping center from its history and development, opening day, and the many transformations over the past six decades. Books are sold at Guest Services on Street Level 1, Center Court behind Centerstage.

Book purchase benefits Goodwill Hawaii, $39 (less processing fee of 5%) will be donated to Goodwill Hawaii. Purchase of the book will come with a tote. Limited quantities available, while supplies last. Credit card only, please.
Ala Moana Center Book

Limited-Edition Gift with Purchase

To celebrate Ala Moana Center's 60th Anniversary, receive a limited-edition wine stopper with $300 in Ala Moana Center receipts dated July 8–August 31, 2019.

While supplies last. Limit one gift per person. Receipts must be dated 7/8–8/31/19 and redeemed during these dates at Guest Services. Actual store receipts required; no email receipts allowed. Must be 21 or older to redeem. No more than 3 individual receipts per store and receipts for a gift card purchase will not be accepted. No substitutions. No cash value.
Wine Stopper

60th Anniversary Sweepstakes

Enter the 60th Anniversary Sweepstakes from August 10-13 for a chance to win a $250 Gift Card. Entry forms can be completed at Guest Services on Street Level 1, Center Court behind Centerstage. Six winners to be determined on anniversary day (August 13, 2019).

NO PURCHASE NECESSARY. Must be age 18 or older & a U.S. resident.  Limit one entry per person, per cycle. An entrant must enter for a chance to win the prize. Click for Official Rules.
Use Gift Card only at US merchants that accept American Express® Cards, except recurring payment. No ATM use. Funds do not expire. Not redeemable for cash, except where required by law. Additional limitations apply. See Cardholder Agreement for complete details. Gift Card is issued by American Express Prepaid Card Management Corporation. Licensed as a Money Transmitter by the New York State Department of Financial Services. NMLS ID# 913828. American Express is not the sponsor of this promotion. 

60th Birthday Celebration

Join us on Saturday, August 10 as we celebrate the Center's 60th Anniversary with special performances, fun activities and more!

1–2pm | Centerstage | Street Level 1, Center Court
Enjoy a Hawaiian blessing and proclamation reading, keiki hula, live entertainment by Makaha Sons, shopping sweepstakes, complimentary birthday cupcake courtesy of Foodland Farms (while supplies last) and more!

2–5pm | Mall Level 2, Center Court
Take photos in front of Ala Moana Center's Selfie Wall and receive a complimentary digital photo via text or email. Post and share using #Happy60AlaMoana.

3pm | Barnes & Noble Booksellers | Street Level 1, Diamond Head Wing
Meet Kay Kiyosaki Day, author of Ala Moana Center, and get your commemorative coffee table book signed!

5pm | Ewa Wing Stage | Mall Level 2, Ewa Wing
Listen to the sweet melodies of master guitarist Moon Kahele as he performs to celebrate Ala Moana Center's 60th Birthday.

Birthday Celebration

Box Up Your Goods for Goodwill

Ala Moana Center is partnering with Goodwill Hawaii as they also celebrate 60 years of service in the community, helping people with employment barriers reach their full potential and become self-sufficient.

On Saturday, August 17, bring in your gently used clothing and household items to help Goodwill Hawaii reach their goal of collecting 3,500 boxes of donations in order to provide 60,000 hours of job training, counseling and placement services to those in need.

Donations will be accepted at three locations throughout the day:

  • Atkinson Drive entrance from 9am–4pm
  • Centerstage from 10am–2pm
  • California Pizza Kitchen from 10:30am–4pm - Receive a coupon for a free small plate when you make a donation in the Goodwill Hawaii bin

Individuals who donate at any of the designated locations will be entered for a chance to win two roundtrip tickets from Hawaii to anywhere Alaska Airlines flies, courtesy of Alaska Airlines.

Enjoy entertainment and activities at Centerstage from 10am–2pm:

  • 10am: Sign language performance by Goodwill Signing Stars and 'ukulele performance by Kapolei Charter School students
  • 11am: Heart Beat, 24/7 Dance Group of Intellectually Challenged members
  • 12pm: Kumu Blaine Kamalani Kia with Halau Ka Waikahe Lani Malie
  • 1pm: Jon and Kapu, Hawaiian/Reggae music band
Goodwill Hawaii

Event Schedule*

Sat, August 3 | 5–5:45pm | Centerstage | Brother Noland

Sat, August 10 | 1pm | Centerstage | 60th Birthday Celebration (see above for details)

Sat, August 17 | Box Up Your Goods for Goodwill (see above for details)
5–5:45pm | Centerstage | Greg & Junko MacDonald

Sat, August 24 | 5–5:45pm | Centerstage | Close the Distance

Sat, August 31 | 5–5:45pm | Centerstage | Maunalua

*Performances subject to change without notice

A Look Back

Journey back to the inception of Ala Moana Center and see how the Center has transformed over six decades, remaining a shopper's paradise.

From the Ground Up

Watch as the Center begins construction in the 1950s and welcomes its first shoppers in 1959. (Credit: Hawaiian Dredging Construction Co.)